On this Christmas Eve, just a reminder of the current state of the world: it’s bad enough that even Santa and his global HQ are threatened, as this Guardian article about the speedy melting on the North Pole reveals.
With that in mind I thought I’d recruit our love of Santa to describe a revolution in the toy industry that would get us a ways closer to a sustainable future. Fewer toys, shared toys, and toys that teach ecological wisdom rather than a love of war, the joy of consumptive lifestyles, and how cool earth-ravaging construction equipment is. Even toys that we grow instead of make out of toxic fossil fuels.
Read my full wishlist of demands to Santa at The Guardian Sustainable Business blog, but you can read a few highlights below:
First, recognizing how full our planet is, why keep producing so many new toys? Instead, why not facilitate ways to better share toys amongst more families? The average toy is only played with for probably less than an hour a day, then discarded rather quickly. So perhaps it would be better to have toy libraries where families could borrow toys instead of buy them. In 2010, there were 4,500 toy libraries distributed across 31 countries. Each of these libraries results in fewer parents buying fewer toys and instead borrowing them – reducing the total number of toys produced, as well as helping children learn the valuable lesson of sharing. If you could put your support behind the global toy library movement, I’m sure it would really take off….
So please Santa, revamp your workshop. Create new product lines that celebrate living in balance with Earth, that are made completely sustainably and sold in ways that encourage borrowing instead of buying. I recognize this is no easy gift to grant, but for someone who can deliver over a billion toys in just one night, I have no doubt that if anyone can do it, you can. And hopefully, once you and Rudolph light the way, other toy companies will follow.