Oppa Gandhi Style

Oppa Gandhi Style

Gangnam Style has taken the world by storm, and with it, so has a celebration of the hyper consumeristic lifestyle. It’s time for a new video that celebrates political action and simple living. Yes, we’re talking “Gandhi Style.”

The Story of Change!

The Story of Change!

The new Story of Stuff Project film “The Story of Change” is out! And reminds us that we can’t consume our way to a sustainable society, but we’ll need to flex our citizen muscles and take political action.

CDC Is Hungry for Braaaainsss

CDC Is Hungry for Braaaainsss

Zombies are now promoting the CDC’s disaster preparedness guide. But not as well as they could be. Here are a few tips for the CDC’s newest henchmen to reach even more eyes, hearts, minds, and of course, brains of the American people.

Lord of Recycling: An Eco-parody

Lord of Recycling: An Eco-parody

“You Shall Not TRASH!” So sayeth Gandalf in the newest epic, “Lord of Recycling.” Watch it at Transforming Cultures and see a great new eco-parody of “The Lord of the Rings” and a powerful example of viral social marketing.

Next Step Beyond Big Scary Labels: Scary Names

Next Step Beyond Big Scary Labels: Scary Names

The U.S. is finally catching up with the rest of the world with its new cigarette labels, and Australia is leaping ahead with its new very restrictive labels. But who will be the first to take the next bold step of legally changing the name of cigarettes to “cancer sticks?”

The Story of…Sending E-waste to Electronics CEOs’ Homes

The Story of…Sending E-waste to Electronics CEOs’ Homes

Annie Leonard’s newest Story of Stuff Project video just came out—a decent critique of the electronics industry. But here’s the highlight: at one point she jokingly suggests sending all of our closeted electronic junk to the CEOs of the companies that manufactured the stuff. But joking aside, I say let’s do it! And let’s organize this effort now, so our packages arrive just in time for Christmas….

Baby Carrots: Eat ‘Em Like Junk Food

Typically, you hear me railing about inappropriate marketing, particularly to children, but here’s an effort I can get behind. A bunch of farmers of “baby carrots” have gotten together and applied the lessons of junk-food marketing to their tiny carrot offerings. While not perfect, it’s a great start. And if refined, it could play an important role in transforming children’s dietary norms.

The Two Towers

The Two Towers

Miami, Florida, recently approved construction of two 50-story electronic billboards designed to market the wares of the consumer society. Forget Times Square, these two towers, if built, would become leading symbols of consumerism and bombard people with ever more encouragement to buy, buy, buy. In fact, it feels like something right out of The Lord of the Rings, but instead of the Towers Orthanc and Mordor, we’re building the Towers of Mindblank and Buymore.

Petro Essences, Pinkwashing, and the Cult of Body

Good news! The Story of Stuff Project has come out with a new video—this time targeting cosmetics. And better news: the cosmetics industry called it a biased “shockumentary,” which must mean it hit too close to home and they’re concerned it might influence the political debate. Hopefully the industry’s fears will come true and the video will help people push for better regulation on cosmetics while taking off some of the toxic products they currently smear on their bodies.

Advertising Industry Is Experiencing Shrinkage

Advertising Industry Is Experiencing Shrinkage

Good news: advertising expenditures have declined due to the recession. Even better news: governments–realizing the dangers of advertising–are starting to ban some of the most pernicious ads reducing total advertising even further. Makes me want to dance a jig.

Diet Cokenhagen?

Good news from Copenhagen: Two PR specialists for Coca-Cola get people to stop drinking Coke until the company improves its record. NOT.