Should people pool funds to buy ads for social change? Or should they simply co-opt them to get their messages out?
Uncle Sam Says Garden…and Eat Vitamin Donuts
Eat Vitamin Donuts, Save Sugar, Garden More, Eat More Fish. These are just a few of the recommendations of the U.S. government over the past century. One they forgot: don’t take money from food companies.
The Biggest Winner in the Academy Awards: Brands!
Learn the winners of the two newest Oscar categories: Best Brand and Most Branded Pictures. They were both close races but in the end, only two can be victorious….
The Princess and the Product Placement
A review of Disney’s The Princess and the Frog: A great fairy tale if the embedded product placements for everything Disney could be extracted. At points I thought I was watching Disney’s fantasy world, rather than a fantasy world created by Disney.
A Family of Three, Intentionally
The next frontier of Reality TV needs to be normalizing sustainable lifestyles. My proposal: a simple living family that chooses to have just one child, even as friends choose the currently normal two.
Behavior Placements: Brought to You by the Letters N, B, and C
Perhaps every cloud really does has a silver lining. Check out the newest form of product placement: “sustainable behavior placement.”
And the Academy Award for the Best Brand Goes to….
It’s time to create an Oscar to recognize the brand that has most effectively bought its way into movies. The nominees for this year are Ford, Coca-Cola, and Apple. And the winner is….
