Should people pool funds to buy ads for social change? Or should they simply co-opt them to get their messages out?
Charge It to My Green Credit Card?
Recently I came across a Reuters article in Mother Nature Network that discussed the benefits of a new “green credit card” in South Korea. I have to admit it sounds exciting, but the cynic in me also has to respond.
Scrubbing Products Clean of Greenwashing
Will the new FTC Green Guides help to rein in greenwashing? They certainly have potential. The question remains, however, whether they have teeth?
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P&G: Pūr Marketing Genius
What can General Mills learn from Procter & Gamble? That being “good” can be very profitable. Which is exactly why I propose General Mill’s newest product: Veggie Helper!
