“You Shall Not TRASH!” So sayeth Gandalf in the newest epic, “Lord of Recycling.” Watch it at Transforming Cultures and see a great new eco-parody of “The Lord of the Rings” and a powerful example of viral social marketing.
Bikes, E-Waste, Petlessness! Oh My! Reflections from Portland
I spent the past week in Portland sharing the Transforming Cultures message and saw some great sustainability initiatives and some scary trends as well.
To Tax or To Ban–That Is the Only Question
Erik Assadourian of Worldwatch Institute debates with James Taylor of the Heartland Institute about whether to ban plastic bags. Can you guess which Erik took?
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P&G: Pūr Marketing Genius
What can General Mills learn from Procter & Gamble? That being “good” can be very profitable. Which is exactly why I propose General Mill’s newest product: Veggie Helper!
Making the Invisible Tangible
Have you ever wondered what an hour’s worth of paper grocery store bag usage looks like in America? Answer: like a forest. Watch Chris Jordan describe the process behind his art from the State of the World symposium.
Investigating the Consumer Dreams of the Garbage People
Watching the new documentary Garbage Dreams, I found myself struck more by the stark lack of discussion of “where does all this garbage come from?” than all the garbage itself.
The Great Pacific Garbage Patch
The garbage in the Pacific Gyre is now being explored by a research expedition to see its potential use for recycling and its impact on the marine life. This event draws our attention to our consumption habits that have led to existence of the Great Pacific Garbage Patch.
