Avatar Movie PosterCrude Movie PosterLast week I watched the 3D blockbuster Avatar, where a giant mining corporation uses any and all available tactics to access the mineral “unobtanium” from under the land of the Na’vi, a tribe of intelligent aliens indigenous to the planet Pandora. The corporation starts with building schools and offering other things valued by humans and when that fails, the corporation uses military force to evict the Na’vi from their land.

At moments I felt like I was watching a remake of the documentary I saw a month before, Crude, which chronicles the extraction of oil by Chevron-Texaco from the lands of 30,000 Ecuadorians in the tropical forests of Ecuador. Of course, there were some superficial differences—the Na’vi were blue, 10-feet tall and could literally link up with the forest ecosystem of which they were part. The Ecuadorians aren’t 10-feet tall or blue, and cannot literally connect with the spirit of the Earth (Pachamama as Ecuadorians call this or Eywa as the Na’vi call the spirit that stems from their planet’s life) but they are as utterly dependent—both culturally and physically—on the forest ecosystem in which they live and are just as exploited by those that see the forest as only being valuable as a container for the resources stored beneath it.

Both movies were fantastic reminders of human short-sightedness, one as an epic myth in which one of the invading warriors awakens to his power, becomes champion of the exploited tribe and saves the planet from the oppressors; the other as a less exciting but highly detailed chronicle of the reality of modern battles—organizers, lawyers, and celebrities today have become the warriors, shamans, and chieftains of earlier times.

Two highlights of these films:

At the end of Avatar, Jake Sully—the warrior hero—asks Eywa to please help fight off the humans, for they will destroy Pandora just as they destroyed Earth, saying something like “there is nothing green on our planet any longer.” Interestingly, Eywa listens and the wildlife of the forest drive back the colonizers. Stay tuned for the planetary response of a feverish Earth. Don’t expect charging rhinoceroses and pouncing tigers as we’ve killed most of them, but the dramatic shifts triggered by climate change will do more to crush human transgressions than any Toruk could.

And watching Crude, I couldn’t help but find it amazing that one of the leading characters of the film (albeit never acknowledged) was the oil used to maintain our consumerist way of life—some of which was certainly extracted from the very forest in contention. From charity concerts and countless flights from the U.S. to Ecuador by lawyers involved in the case, to the plastic (i.e. oil-based) rain barrels to provide drinkable water to those living in the now polluted forests and even the film equipment itself, oil is ubiquitous in every scene (and every facet of consumer societies). So fighting exploitation of delicate ecosystems and the exploiters themselves is certainly important—whether in our myths or in real life settings—but without finding sustainable sources of energy, and especially shifting cultural norms so that we expect less consumptive lifestyles, we will never stop seeking out new sources of oil, unobtanium, or whatever mineral is central to our economies at that moment. And if indigenous people live on top of these deposits, well, they’ll either need to move or be moved.

Celebrities, climate, corporate campaign, Oil, Science Fiction

I just learned about this cool little flash website Climate Thoughts, that shows a globe of interlinked–you’ll never guess–thoughts about climate change.

Take a look at thoughts on climate from around the world

Take a look at thoughts on climate change from around the world

It’s a pretty engaging design and has some interesting ideas, like a suggestion from Paul McCartney to go meatless on Mondays as an easy way to help reduce your personal emissions (and many other proclamations to go completely vegan), to an urging by Al Gore to act quickly, to most recently, my own reminder that climate change won’t be solved unless it’s treated as a symptom of a maladapted cultural system centered on consumerism and growth. Here’s mine:

Averting a Climate Catastrophe Will Take a Cultural Transformation
Even if the strongest resolutions are kept at Copenhagen, the average temperature will increase by 3.5 degrees Celsius by 2100, according to recent modeling by C-ROADS. Alone, even the most aggressive policy and technology changes won’t be enough to avert a climate catastrophe. We will also need to proactively and intentionally retool cultural systems so that it becomes as natural for people to find meaning in how much they’re doing to help heal the Earth and improve society as it is today to find meaning in how much stuff they own. Consumerism and the ecologically-destructive lifestyles it spawns will have to give way to sustainability and ecologically restorative lifestyles. Yet the only way this will happen is by actively harnessing leading societal institutions—namely business, the media, education, governments, traditions and social movements—and using them to redirect cultures toward sustainability. Creating cultures centered on sustainability will not only address climate change, but degradation of other ecological systems, inequality, obesity, and many other social problems. Cultural pioneers wanted!

If you like it, feel free to support it so others might see it (the application seems somewhat limited in that only the newest and most popular thoughts seem to persist, the rest get buried and unfortunately as there is no search function–maybe in Climate Thoughts 2.0?). And while you’re searching the site, don’t forget to write your own!

A final note, the last line I wrote in the thought made me realize that I should add a specific page on the blog to help mobilize “cultural pioneers,” a term I discuss in chapter 1.  Not exactly sure what that page should include yet, but let me know if you have ideas.

Celebrities, climate, cultural pioneers, Internet
Photo courtesy of Brian Liloia

Photo courtesy of Brian Liloia

Imagine lighting a fire that not only cooks your breakfast but heats your entire home for the rest of the day. A quaint concept in energy efficiency? No, it is a modern-day reality for some American children. In a Nick News piece titled “A Kid Off the Grid,” kids featured are engaging in everyday activities that set the bar for sustainable living in the 21st century. Kids at the Dancing Rabbit Ecovillage in Missouri are developing responsible habits and skills in sustainable consumption by composting their own waste and monitoring their energy usage via voltage meters connected to a solar panel system. They engage in communal living by meeting at the community house for recreation and participating in ride-shares on biodiesel-powered vehicles.

Sounds cool? That depends on who you ask. Are children willing to swap a flush toilet for a waterless toilet that is really just a bucket? Will they still feel like walking when they come of age and are able to express their independence and freedom by driving? A Daily Show “Back in Black” Earth Day segment asks just that while bringing to light the media’s dubious attempt to promote sustainable consumption. Lewis Black provides a couple of examples where the message of being green doesn’t quite fit with the messenger. One is a DVD featuring Sesame Street’s Elmo on Being Green, which has an added cardboard sleeve to a plastic DVD case. Another example is the voice of actor Wilmer Valderrama portraying the animated cartoon Handy Manny promoting renewable energy. Elsewhere, Valderrama enthusiastically describes his three cars. Sustainable consumption has become trendy but not to the point of promoting exemplary behavior within the industry.

For kids, nothing hits closer to home than setting the example within the home. Ed Begley Jr. and his daughter take Nick News viewers through a tour of their eco-conscious home, showing their rooftop solar panels, their solar oven, and electric vehicle. And as if to say that not only celebrity children can engage in greener living, a girl in high-rise dense New York City discusses the green roof on her building while a boy in auto-heavy Oakland, California walks to school. As Nick News points out, kids anywhere from ecovillages to inner cities can do their part in consuming more sustainably.

Nickelodeon’s news piece isn’t only telling children that they have the power to lower humanity’s impact on the planet, but shows them that children have already begun to do so. Whether it’s the kids or adults who are taking the lead, the take-home message is to act. Perhaps, by taking that to heart, the effects of practicing what we preach could, according to one child, “ripple outwards.” And a good place for that to happen would be with Nickelodeon itself, currently exposing kids to at least 14 ads on Nick’s homepage (some for toys and some for fast food).  Mixed messages are the last thing kids need.

Photo courtesy of Brian Liloia

Photo courtesy of Brian Liloia

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