They say pictures are worth a thousand words, so here is a 4,200 word essay on appropriating billboards to challenge consumerism. From the new Brandalism Project where 24 artists from 8 countries have submitted their latest subtervising art. Enjoy!
As Robert Graysford of the project notes, “We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to ‘opt out’ from these intrusions into our public and personal spaces.” This is a good point—and a good tactic in the war against advertising, at least until all ads have warning labels on them or are banned outright from public spaces like in São Paulo.