Erik Assadourian

Erik Assadourian

Erik Assadourian is the Transforming Cultures Project Director and Senior Researcher at Worldwatch Institute. He directed State of the World 2010 and authored the introduction "The Rise and Fall of Consumer Cultures."

Oppa Gandhi Style

Oppa Gandhi Style

Gangnam Style has taken the world by storm, and with it, so has a celebration of the hyper consumeristic lifestyle. It’s time for a new video that celebrates political action and simple living. Yes, we’re talking “Gandhi Style.”

The Story of Change!

The Story of Change!

The new Story of Stuff Project film “The Story of Change” is out! And reminds us that we can’t consume our way to a sustainable society, but we’ll need to flex our citizen muscles and take political action.

Offering Gratitude To Get Some Extra ZZZs

Offering Gratitude To Get Some Extra ZZZs

Recent studies find that expressing gratitude leads to fewer aches and more restful slumber. With tonight’s sleep in mind, let me offer many thanks to those who’ve helped the Transforming Cultures Project over 2011!!

What's In Your Go Bag?

What’s In Your Go Bag?

What would you take if you had to retreat from a raging fire or impending flood? A change of clothes? Water purification tablets? A flashlight? Or a bottle of wine and block of cheese?

CDC Is Hungry for Braaaainsss

CDC Is Hungry for Braaaainsss

Zombies are now promoting the CDC’s disaster preparedness guide. But not as well as they could be. Here are a few tips for the CDC’s newest henchmen to reach even more eyes, hearts, minds, and of course, brains of the American people.

Lord of Recycling: An Eco-parody

Lord of Recycling: An Eco-parody

“You Shall Not TRASH!” So sayeth Gandalf in the newest epic, “Lord of Recycling.” Watch it at Transforming Cultures and see a great new eco-parody of “The Lord of the Rings” and a powerful example of viral social marketing.

Oil Discovered on the Island of Catan

Oil Discovered on the Island of Catan

The Transforming Cultures Project is proud to release a new sustainability education scenario for the world renowned board game, The Settlers of Catan. The scenario Catan: Oil Springs is available at www.oilsprings.catan.com