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Extreme close-up of cover of State of the World 2010, made up of 2.4 million pieces of plastic

State of the World 2010: Transforming Cultures: From Consumerism to Sustainability, published in 16 languages by Worldwatch Institute, asks a question central to the future of our species and to the health of the Earth: How do we make it as natural to live sustainably as living as a consumer feels today?

The consumer cultural paradigm has spread around the globe and encourages people to define their happiness and success through how much they consume. But on a finite planet, this system is maladaptive and threatens to cause significant disruptions to the planet and subsequently to human societies.

State of the World 2010 includes 26 articles from 60 eminent researchers and experts on consumerism, sustainability and cultural change and provides essential facts and case studies on how we can make the needed shift from consumerism to sustainability.

You can download all the articles of the report here, or purchase the book here. There are also many additional essays on this transformation at the Transforming Cultures blog. Additional resources, such as powerpoint slides, and a reading guide are available here, and videos are available here. For foreign editions, visit here. For the Youth Edition, visit here. And for Catan: Oil Springs, go here. For members of the media go here for a press kit.

About this Project

State of the World 2010: Transforming Cultures: From Consumerism to Sustainability was conceived and directed by Erik Assadourian, Senior Fellow at Worldwatch Institute. You can reach Erik Assadourian at eassadourian (at) if you have any questions or comments about the project, blog, report or Catan: Oil Springs.