Free bag of formula given to author when son was born. Note the ice pack to help mothers in stopping milk flow. (Photo by Erik Assadourian)
Which industries will have to be intentionally shrunk or even practically dismantled to achieve a sustainable future for an overpopulated species like ours–one that has grown beyond the bounds of our planetary home? Yes, cars, oil, coal, tobacco, pets, and many others, including even baby formula.
In The Guardian’s Sustainable Business blog I wrote yesterday about how we’ll need to ratchet down the 11.5 billion dollar formula industry–one based on cultivating artificial need for a product far inferior to breast milk. To be clear, of course there would still be some demand for formula (for those rare cases where breast milk banks or wet nurses are inaccessible) but far far less than in its current form, which would mean far far fewer health and environmental problems.
Of course the question is how would we engineer that transition, when the industry will fight to keep its current lucrative role. I propose a global treaty along the lines of the global tobacco treaty, as I excerpt below. This hopefully would prevent manipulation of parents by banning formula marketing, and would provide time and security for mothers to breastfeed.
What WHO and UNICEF should do now, after decades of modestly successful efforts to curb the dangerous use of baby formula, is to push for a global treaty: a Framework Convention on Formula Control modeled on WHO’s successful Framework Convention on Tobacco Control (FCTC). This could ban all marketing of formula, such as advertising, free samples and product placements (as the FCTC did with tobacco marketing); require breastfeeding assistance at hospitals; provide paid maternity leave so that women could have the time and security to breastfeed, and so on. It could even make formula a prescription-only product, making formula accessible only as a food of last resort.
Of course, if ratified, the industry would shrink like an unmilked breast (fun fact: the free formula sample bag given in many hospitals includes an ice-pack to help stop milk flow in new mothers). But a sustainable future will require certain industries – not just tobacco and fossil fuels, air travel and automobiles, even baby formula – to become much much smaller to sustain a population of nine billion human beings.
You can read the full article here.