By Kevin Robbins
According to the United Nations Food and Agriculture Organization, between 1970 and 2010 the number of cows raised for human consumption rose 32 percent to reach 1.4 billion, pigs rose 76 percent to reach 965 million, and chickens rose 273 percent to reach 19.4 billion. But despite its popularity, current levels and methods of meat production and consumption can have an adverse effect on human health, the environment, and animal welfare.
New Harvest is an organization that supports research regarding economically viable meat substitutes and provides a forum for sharing related innovations. In the interview below, New Harvest founder Jason Matheny talks about the work of the organization and his perspectives on the future of meat alternatives.
Why did you start New Harvest and what is its primary focus?
I founded New Harvest in 2003 because there wasn’t an organization devoted to advancing technologies for new meat substitutes. There are several companies making plant- or mycoprotein-based meat substitutes, but there was no organization working on more advanced technologies, such as cultured meat, and no organization looking broadly at how to replace animal proteins with advanced substitutes. We fund academic research, conferences, and economic and environmental assessments. We’ll probably continue focusing on these areas, since it addresses an important need.