This blogging site is intended to support Worldwatch Institute’s State of the World report in 2010.

To prevent dramatic ecological disruptions, we’re going to need to change the dominant cultural paradigm of consumerism to a culture centered on sustainability. The American Dream will have to morph into the Earth Dream.In January 2010, the newest State of the World report will look at the efforts currently underway to shift the culture–using major institutions as vehicles for culture change. These include: the media, education, religious organizations, business, governance, and others. This blog will showcase early contributions to the book–sometimes in longer form than could fit in the book. As well, it will include relevant articles, essays, videos, and images that demonstrate the shift taking place. Happy reading!